Anyone have any idea how the little scrolling “Audience Reaction” is measured? CNN has one trendline for independents, republicans, and democrats, and I’m not sure where they’re getting those numbers.
Update 1: Dennis left a comment with this CNN link which gives a partial answer: “Voters watch the debate from Columbus, Ohio, and give their reaction to the responses in real-time.” But how this is done is not clear; nor is it stated how they gauge who is republican, democratic, or independent (presumably self-identification).
Update 2: Ernanio points out “They have a bunch of potential voters from OHIO seated in a room with a dial thingamaging on their hands that when rotated can go from 0 – 100 to show how much they are liking the candidates intervention.”
[...] MyChances.net asked, “Anyone have any idea how the little scrolling ‘Audience Reaction’ is measured? CNN has one trend-line for independents, republicans, and democrats, and I’m not sure where they’re getting those numbers.” [...]
We have two reports at http://www.stinkyjournalism.org that answer many of the questions cited here. I interviewed SMU professor Rita Kirk who sold the gismo to CNN. Read what she said and also find out what what a former Gallup pollster says about the “junk science” provided by CNN’s “Audience Reaction Meter.” The article by David W. Moore asks, “Should Americans really care what 32 people from Ohio think?”
http://www.stinkyjournalism.org/latest-journalism-news-updates-136.php
Note: CNN focus group members could read numbers they selected 1-100 on their audience reaction meters; but TV viewers could only see squiggly lines and are left to guess, at best, approximate numerical values.
The speed of spoken words occurred at a much faster rate than the slow wave of colored lines in the graphic. So bottom line: the CNN excitement over the “second by second” data inputs mean little to nothing for home viewers starring at the screen.
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